MRCB LILIUM
WHAT WE DID:
#FacebookAds
the client.
MRCB, also known as Malaysian Resources Corporation Berhad, is a construction and property development company headquartered in Kuala Lumpur, Malaysia.
Among its projects is Lilium, located in Bandar Seri Iskandar, Perak. Lilium offers double-storey terrace homes, targeting individuals seeking their first home or residing nearby
Sri Iskandar.
the outcome.
Through collaboration with SOL Digital, MRCB Lilium ran Facebook Lead Gen Campaign ads, boosting conversions and project awareness. This strategy resulted in the successful sale of 80% of the units in the first year.
Moreover, MRCB Lilium garnered over 1k leads by February 2024, averaging more than 100 leads per month. On Facebook alone, the campaign reached approximately 950k audiences.
80%
Sold out in the first year
>100
Monthly lead form submissions
>950k
Facebook page reached
within 12 months
the challenge.
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One challenge faced by MRCB Lilium is its relatively low recognition as a property developer in the residential sector in Perak. Initially, individuals encountering this project often assume that MRCB Lilium is based in Kuala Lumpur due to the company being headquartered there. However, the project is actually situated in Perak and is exclusively targeted towards the Bumiputera community.
our approach.
SOL Digital has implemented several strategies to support MRCB Lilium. Firstly, we target the appropriate audience for the project, specifically individuals in Perak seeking landed home properties.
Secondly, we create advertisements with clear messaging emphasising the project's Perak location, often incorporating the Perak flag in the graphics. These ads highlight attractive offers such as 0% down payment, easy ownership and SJKP loan availability for small business owners.
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Furthermore, we also run lead generation ad campaigns for MRCB Lilium, including pre-qualifying questions to ensure that individuals in Perak are aware of and interested in the project.
Implemented location and interest-specific audience targeting to attract the most relevant potential customers
Utilised the ad graphics by crafting attractive unique selling points (USP) messaging for potential prospects to fill in the lead gen form
Integrated appropriate pre-qualifying question into the lead generation ad campaigns to further enhance their lead quality
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