SUNFERT
WHAT WE DID:
#FacebookAds
the client.
With over 12 years of expertise in the fertility industry, Sunfert stands out as one of Malaysia's renowned fertility centres. Operating across various locations, including Kuching, Kuala Lumpur (Bangsar South), Ipoh, and Seremban, Sunfert provides a range of services, such as In Vitro Fertilisation (IVF), Egg Freezing, Semen Analysis and more.
Since 2023, Sunfert Kuching has engaged with SOL Digital to improve social engagement and boost appointment bookings, with the goal of enhancing their social media presence and driving sales. Following the successful outcomes, they extended their collaboration to include the social media pages of Sunfert headquarters in Bangsar South and Ipoh branches.
the outcome.
>30k Reach
Facebook page engagement
within 7 months
With the support of Facebook advertisements, the three social media pages of Sunfert have successfully increased their Facebook followers by over 20,000 and gained more than 400 likes in three months, significantly enhancing their online popularity.
Furthermore, Sunfert's advertisements have generated over 350 inquiries and reached an audience of more than 300,000 through Facebook Messenger. These advertisements played a crucial role in generating over 100 appointment visits to Sunfert's fertility centres from May 2023 to December 2023.
>350
monthly inquires
>100
monthly appointment visits
the challenge.
​
Advertising Sunfert's social media pages encounters a challenge due to limited awareness about fertility, especially in Kuching and Ipoh, where these capital cities have smaller populations compared to Kuala Lumpur. Moreover, individuals in these areas appear to be more reserved about fertility matters compared to those in Kuala Lumpur.
Sunfert is also facing another challenge due to increased competition in West Malaysia, resulting in difficulties in securing appointment visits to their fertility centres. The increased number of competitors in the region has intensified the competitive landscape, posing challenges for Sunfert in both attracting and retaining potential clients seeking fertility services.
our approach.
To address these challenges, Sunfert's advertising creatives were diversely crafted to captivate and generate interest, prompting individuals to inquire about Sunfert's services and promotions. The ad creatives also contribute to raising awareness by showcasing a variety of content on Sunfert's social media platforms, including educational posts, reels and more.
Incorporating Sunfert's team and testimonials humanises the brand, fostering trust and connection. This approach adds a personal touch, emphasising authenticity in the sensitive field of fertility services.
Besides that, Sunfert utilises its Facebook advertisements with diverse ad targeting strategies to ensure effective content delivery to the intended audience, specifically parents or couples seeking assistance with conception.
Utilised a full-funnel strategy to effectively capture quality leads through specific audience targeting
Developed comprehensive Facebook ad campaigns to direct traffic to the client's Facebook Messenger and website, specifically for appointment visits
Utilised location and interest-specific audience targeting to attract the most relevant potential customers
What Clients Say
